To Share India’s Beauty Rituals Through Contemporary Textures

High Performance Skincare

Made for All

New Generation Ayurveda

Raeka Beauty - India's Skincare Rituals Simplified

Founding Story

The dawning of Ayurveda stretches deep into antiquity. It is said to be an eternal science passed from the creator to the ancient Indian mystics through meditation.
India has been a legendary land of spices, precious gems and rich textiles, and has always been a tempting prospect for traders and invaders alike. Despite invasions by Genghis Khan and the Mongols in the 13th century, the Mughals in the 16th and 17th centuries and the direct rule by the British Crown from 1858 to 1947, the practice of Ayurveda survived. It has survived the test of time. Its influence continues through generations of the South Asian diaspora.
Thus we are privy to this ancient tradition that has shaped everything from our heritage to our self-care rituals, especially in the case of our skin care rituals.


Our formulas are sourced from farms in the subcontinent of India and are free from parabans, sulfates, SLS, phthalates, and synthetic-fragrances. All products were made cruelty free and we are always working to improve formulations for the better.


You don't have to have complicated ingredients just to see a change in your skin. Each key ingredient that goes into our products has been ingrained into South Asian culture for over a millennia because they work. We create products that every Indian mom would tell you to use!


Have you searched for Ayurvedic skincare products just to find they cost much more than you were hoping for? Raeka Beauty is curated and imported from the Mother land itself, allowing us to purposefully design products to be accessible.