Founding Story

Welcome to Raeka, a beauty brand that celebrates South Asian beauty traditions while empowering everyone to discover their own beauty. We are a purpose-driven company with a mission to create sustainable, plant-derived, and accessible beauty products that are inspired by the ancient wisdom of South Asian culture.

Our founder, Raeka, was inspired by her own experiences as a South Asian woman who struggled to find products that catered to her skin and hair type. She realized that there was a lack of representation and diversity in the beauty industry, and she wanted to change that.

At Raeka, we believe that everyone deserves to experience the beauty of South Asian skincare. Our formulas were developed by a team of researchers, product designers, and South Asian skin experts who blended traditional wisdom with modern technology to create products that are effective and easy to use.

We are committed to sustainability and plant-derived ingredients, which means that our products are not only good for your skin, but also good for the planet. We are also dedicated to accessibility, which means that our products are designed for all skin types and all people, regardless of their background or identity.

Our purpose-driven partnerships allow us to connect with our communities and support causes that are important to us. We believe in creating a better future with self-care in mind, and we are proud to champion the South Asian narrative and lead the conversation around South Asian beauty.

At Raeka, we are more than just a beauty brand. We are a community that celebrates diversity, inclusivity, and empowerment. We invite you to join us on our journey and experience the ultimate clean beauty experience that simplifies South Asian beauty routines and traditions. Thank you for choosing Raeka, and welcome to our family.

Unique Formulas

Our multi-tasking formulas that simplify skincare rituals are perfect for those on-the-go. With inclusivity in mind, we create products suitable for all skin types. With Raeka, you can expect a clean beauty experience that celebrates South Asian beauty traditions while also providing you with the convenience and versatility that you need in your busy life.